Marketing Plan Essay Example | Topics and Well Written Essays - 2250 words

Marketing Plan - Essay Example Competition from Blackpool Beach will decrease income from both inbound international tourism and local tourism by a considerable margin (between 8-10%). iii. With the tourism in Scotland on the rise (VisitScotland 2012), our competitors will institute new facilities and recreational activities for the summer season before March 2014. Marketing Objectives Aberdeen Beach offers a serene, beautiful and relaxing environment for tourists, both local and international. Apart from coming up with a mission statement that is both marketing oriented and consumer-focused, Aberdeen City Council should create an objective to attain cumulative growth in tourism volume of at least 60% over the next three years. At least 30% of this tourism growth should result from local tourist and from new facilities that offer activities that are non-seasonal or are generally undertaken during the off-peak period. Aberdeen beach should also institute efforts to capture over 25% of the tourism market share in th e area within the next 3 years. This will make sure that it is the biggest tourist destination in the area. Better facilities and activities that take advantage of off-peak tourism will ensure that it offers valid competition to Blackpool beach. To accomplish the various marketing objectives laid down, the Aberdeen City Council should put benchmarks in place to assess progress. Frequent evaluation of these objectives will offer feedback and potential remedial actions on a timely basis. The chief marketing objective is to improve the perceptions tourists as well as the locals have about the Aberdeen Beach. Since Aberdeen beach has been slowly losing both the local and the international tourists, it must not be satisfying its current consumers. The city council should review the problems that hinder success and use it to not only keep its current tourism base but encourage new international and local tourists to the area. To improve success, benchmarks should be developed to understan d how the city council can improve the experience of tourists to the beach through knowledge of tourist’s needs and specific opportunities for instituting new recreational facilities. The benchmarks should be developed through market research as well as the City Council’s marketing information system. Another objective should be the institution of an education program that will serve to educate the local residents about the issue of climate change and the rising flood risk in the area. The City Council should collaborate with the local residents in efforts to conserve and restore the beach (Robert Gordon 2013). The City Council should also create a new office that deals with beach security and cleanliness. It should interact with local residents and set up an institution that deals with cleaning up the beach and ensuring that companies and other individuals do not use the beach as a dumping point. According to Chan, Leung, and Wong (2006) collaborative environment rest oration efforts can be utilized as a means of advertisement both for local consumers and international. It should also collaborate with local law enforcement to ensure that visitors to the beach are safe. Marketing Strategies A. Target Markets Target Market 1: The first target market is the local tourists. Posters and customized calendars showing the beauty of Aberdeen beach could help reconnect with the local population. The Beach has also received bad

Follow the instruction and do the questions Essay

Follow the instruction and do the questions - Essay Example In his narrative or pamphlet, Common Sense; he talked about the distinction between the origins of society and origins of government. Paine drew the attention of people towards general facts and common senses by telling them that a society is formed because of their wants. He hoped that people understand that they are all dependent on each other for the satisfaction of their wants, as no person alone is sufficient. There is a chain as one depends on another and that another on some other and so on. They don’t need government for their safety but people themselves can do it. All they need is common consent and clear conscience as, they as a society are independent on each other and these needs never cease to exist. This belief on our own selves and on each other is weak, and that is the reason that people are still under the slavery of government who regulates their lives, rather than them taking charge of their own. 2) In Mark Twain’s â€Å"?1,000,000 Bank Note,† Henry Adams agrees to assist Lloyd Hastings in his investment venture in London. Henry tells Lloyd he does not want to buy mines; instead he wants to â€Å"keep my capital moving, in a commercial center like London† (76). Of course, having no assets, Henry cannot afford any investments. Yet what does it mean in Twain’s short story to keep one’s capital flowing? In fact, Henry amply succeeds in moving his capital, much to Lloyd’s and others’ benefit. How does the story conceive â€Å"capital†? The story â€Å"$1,000,000 Bank Note† by Mark Twain conceives money or capital as the most powerful object which can derive everyone and everything with its power. It can rotate the world on its axis. Henry Adams was a poor, lonely person who didn’t even have enough means to make his ends meet, but this 1000,000 note changes his life from a nobody to a socially high-class man. Even though he could not use or cash this note, just the word about him having such wealth made him an upper class and wealthy person. The story defines capital as a controlling force which gives a fame and era of authority to Henry just with the illusion of him being a wealthy person. Such was the supremacy of money that even others like Lloyd could benefit from this illusion created. The plot of the story is basically teaching the lesson that money is everything for the capitalist world and just the assumption of having wealth is enough for anyone to achieve success, fame, acceptance and love in this society. 3) Explain what Thorstein Veblen means by the term â€Å"pecuniary emulation.† Why does the emulative â€Å"habit of thought† engender â€Å"chronic satisfaction†? Pecuniary means anything related to wealth, and emulation means to make an effort or to have an ability to surpass others. Together the term â€Å"Pecuniary emulation† according to Veblen means to make an effort to surpass others in status as measu red by wealth. Veblen’s theory of the leisure class focused on the distinction of society between two classes, one who exploits and does not work and are called the leisure class, and other, a class of people who works in industry and produces goods. The thirst for wealth is never satisfied and gets only multiplied because of the power of wealth as a status symbol. Wealth brings a sense of accumulation, reputation and honor, which makes it impossible that the desire for wealth or